No search performed.
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
20 Jul 2018
Establishing a regular quadrennial schedule for the Rugby League World Cup took nearly 60 years. So how will the 2021 edition maintain that “stake in the ground?”
06 Jul 2018
Approaching its first year in operation, Octagon Media Rights Consulting's Daniel Cohen talks Sportcal Insight through that breakthrough deal with the Peruvian Football Federation, what's next for the industry and why there's never been a better time to be an adviser.
21 Jun 2018
World Rallycross’ Speedmachine Festival is set to shake up the sports event playbook. Sportcal Insight went to the first edition at Silverstone last month to find out more.
14 Jun 2018
With the 2018 Fifa World Cup now under way, Christian Fizia analyses 386 national federation deals covering the 32 teams competing at the tournament. This Sportcal Sponsorship insight takes an in-depth look into the leading brands, industries and sectors that make up the national sponsors, as well as the kit suppliers that will be on display in Russia.
08 Jun 2018
Money makes the world go around - especially at Fifa. Jonathan Rest examines the finances and politics behind North America's bid to host the 2026 World Cup.
31 May 2018
Europe and Asia still lag behind USA in carving out digital sports rights for exploitation on non-linear platforms, but it’s not always necessary to have dedicated rights to offer appealing content, says Infront’s Christoph Heimes.
24 May 2018
The 2026 World Cup bidders will learn next week whether they will be included on the 13 June ballot. Jonathan Rest analyses the merits and pitfalls of Morocco's fourth attempt to host the tournament.
18 May 2018
As new LA Galaxy recruit Zlatan Ibrahimovic starts life in MLS with a bang and the USA-Canada-Mexico bid and rival Morocco await the upcoming decision on the host of the FIFA World Cup 2026, Sportcal looks at one of the major achievements of North American professional soccer over the last years: its attendances.