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12 Jan 2018
Crédit Agricole is a French group of cooperative and mutual banks with over 130,000 employees in branches across six continents. Its sponsorship portfolio is focused primarily on its domestic market in France.
15 Dec 2017
Intel is a US-based technological firm. As part of its agreements with the likes of the Olympics, the MLB and the ICC, Intel provides technologies to help improve the viewing experience of an event.
08 Dec 2017
General Electric (GE) is a USA-based conglomerate that operates across a range of business sectors, including aviation, lighting and medical technologies. GE is a long-term TOP sponsor of the Olympic Games.
01 Dec 2017
Visa’s sponsorship strategy focuses on international properties like the Olympics that provide large, global audiences but can be also be marketed in local territories.
24 Nov 2017
Wanda Group, formerly known as Dalian Wanda, is a Chinese conglomerate and the world's biggest private property developer and owner. The company focuses its business on four key areas: commercial property, culture (including media and sport), online and finance.
27 Oct 2017
Sportcal spoke to Dilesh Sangaran, Group Head of Corporate Affairs at Lycamobile, to understand why the brand entered into partnership with the Jacksonville Jaguars and to understand the company's sponsorship strategy.
27 Oct 2017
As the designated 'home team' for the NFL International Series in London, the Jacksonville Jaguars are leading the development of American Football in a foreign market. Hussain Naqi, Vice President of International Development tells Sportcal how they are going about it.
08 Sep 2017
Sportcal Sponsorship spoke with Owen Hughes, Nissan’s Global Head of Sponsorship, to discuss the brand’s current activity and find out what can be expected from the Japanese car manufacturer in the future.