ESA Forum Set to Tackle Alcohol, Gambling and Fast Food Sponsorship Debate
‘Report to link sports sponsorship with alcohol problems’
‘Burgers and Coke criticised as Games sponsors’
‘Sponsorship body fights bid to ban alcohol sponsorship…’
They play a major part in driving the sponsorship industry but they are currently grabbing the headlines for the wrong reasons. Scrutiny around alcohol, gambling and fast food brand responsibility has never been more intense and shows no sign of relenting. So where is the sponsorship industry heading?
The European Sponsorship Association (ESA) is set to challenge and debate these issues at the forthcoming sponsorship forum, ‘The Power of Prohibition: Defining strategies to tackle the increasing threat of sponsorship legislation’ on Thursday 26 April.
Michael Thompson is Head of Communications at The Portman Group, the self-regulated body for brands such as Bacardi-Martini, Diageo GB, Coors Brewers and InBev Ltd. As a body that serves to ‘educate and prevent’ alcohol misuse, Thompson will give an insight into the current climate and code of practice around alcohol sponsorship and discuss the potential for future restrictive legislation or indeed, outright ban.
Further speakers and panellists include Gareth Roberts - Sponsorship & Media Relations Controller, Carlsberg (UK), Nicky Fuller - Chief Operating Officer, World Snooker, Warren Phelops - Head of International Sports Group, K&L Gates LLP and Antonio Costanzo - Team Leader Global Sponsorship Management, Bwin.
Richard Moore, Chairman of ESA Training and Education commented: 'The ESA forums bring sponsors, rights holders, agencies and industry service providers together to address the important issues which affect the sponsorship industry. The eventual outcome of these issues will have a profound effect on the industry so this forum will give practitioners the chance to add their voice to the debate’.