Stellar Speaking List Propels Future Sponsorship '07
Designed to get beneath the skin of sponsorship, Future Sponsorship ‘07 is Europe’s premier sponsorship conference housing the leading industry thinkers and practitioners from brands, agencies, rights holders and governing organisations.
Don’t miss out on the chance to join them - As a timely reminder, the Early Bird discount booking period expires on Monday 20 August!
Here’s what to expect at Future Sponsorship ’07…
Just some of the impressive speakers set to join Future Sponsorship ‘07:
Lee Daley – Group Commercial Director and Board Director, Manchester United FC
Mark Spelman - Managing Partner Growth and Strategy, Accenture
Steve Cumming – Global Head of Sponsorship, Diageo
Phil Boas - Senior Manager Marketing Communications, Sony Europe
Daniel Schloesser – Chief Marketing Commercial and Media Officer, FC Barcelona
Scott Garrett – Head of Marketing, Williams F1
Graham Fleet - Vice President, IMG Consulting
Andrew Croker – Executive Vice President, SPORTFIVE Group
Lesa Ukman – President & Co-Founder, IEG Inc.
David Butler – Head of Marketing, Honda Racing F1
Mick de Haas – Strategic Consultant, ING Group
Richard Howitt – Minister of the European Parliament
Sean Jefferson – CEO, Performance
Michal Krejza - Head of the Sport Unit, European Commission
Richard Masters – Commercial Director, FA Premier League
Jean Claude Mosconi - Public & Community Relations Manager, UniCredit SpA
Kyoshi Nakamura – Deputy Director, Dentsu Inc.
Keld Strudahl – Head of Sponsorship & Media Relations, Carlsberg Europe
Ryan Sandilands - Corporate Alliances Director, Cirque du Soleil
Paul Samuels - CEO Europe, The Bonham Group
Jim Campling – Vice President Music marketing Partnerships, Live Nation
20.00 Drinks Reception at the Radisson SAS Royal Hotel, Brussels
08.30 Round Table Breakfast Meetings
Kick-start your day by joining other delegates at the range of sponsorship topic related tables over breakfast
10.15 Opening Address
16.35 Shifting Landscapes: Sponsorship within the marketing mix
·Focusing on the fast-changing media landscape and the changes in traditional media communications
·Identify the challenges faced by the industry, the shifting focus of marketing communications and the role that sponsorship will continue to play in this new landscape
16.35Crossing Continents: Mapping the global economy
·Take an inside, 360° view of the world’s current economic climate
·Discover tomorrow’s hotspots and the prospects earmarked for future growth and apply that insight to your own business plan
12.00 Morning Coffee
16.35Think Global, Act Local: How do major event sponsors reach out to and connect with local audiences?
Do cross-border sponsorships really work?
Is there a trick to managing a global sponsorship proposition with local sensitivity and cultural understanding?
16.35Ahead of the Curb: The innovative thinking that’s keeping audiences tuned in to motor sport
·Hear from race teams and title sponsors about the anatomy of an F1 sponsorship
·Offer your opinions on Wings for Life and myearthdream.com… today’s gimmicks or ethically motivated concepts?
15.50 Afternoon Break
16.35Business and Sport: The verdict on the EC White Paper
·Which sectors are purported to benefit from this first ever report by the European Commission on sport?
·What are the views and responses of the sponsorship industry?
Sponsorship Evaluation: The big debate
·Link sponsorship and expenditures directly to real investment returns
·Bridge the elusive ROI gap with examples that can be scaled to the full sponsorship spectrum
Expect an evening of great food, drink and conversation!
16.35 Sponsorship’s Future Is Not What It Used To be
·Who said big is beautiful… could downsizing be the way forward?
·Hear how building a series of niche markets can generate higher consumer loyalty and revenues
10.00 Morning Coffee
16.35Striking the Right Chord: Positioning music behind a global sponsorship strategy
·Are the boutique style festivals and unique promotional drives within music providing the blueprint for creating other high impact, engaging sponsorships?
·Take in the cutting-edge music and brand partnerships currently making the headlines
11.25 Morning Break
16.35The Beautiful Game: Is football just a game or ‘a school of thought’ for all?
·Does football set the standard when it comes to tapping into the motivations and aspirations of the fans?
·How can football’s ability to capture hearts and minds be channelled into arts and entertainment properties and other sports?
16.35New Media, New Horizons
·Blogging, Web 2.0, Skypecasts… there are a myriad of ways to activate sponsorships
·Learn how today’s and tomorrow’s tech advancements can take sponsorship activation to new heights
·What’s the consensus? Hear from a global sponsor, a global rights holder and leading sponsorship consultant
·Share strategic ideas and be informed about how to determine the market value of rights packages
15.15 Afternoon Break
16.35CSR: Meeting changing expectations
·From problem to opportunity – How can brand and rights holder impacts be minimised?
·Where can there be leverage with partners to create a win-win concept outside the traditional marketing mix?
The Sponsor Surgeries will provide you with valuable one-to-one time to speak with global brands such as Carlsberg, Coca-Cola, Castrol and Diageo. In addition, legal experts and sponsorship evaluation specialists will be on hand to offer best practice guidance and professional advice. Places are limited and reserved on a first come first served basis so we strongly advise you to book early to ensure you don’t miss out!
SPONSORSHIP & EXHIBITION OPPORTUNITIES
Future Sponsorship 07 provides you with a great networking and sales opportunity. With an expanded exhibitor area for 2007, ESA wants to give Europe's leading sponsorship practitioners and most profitable network the chance to experience your brand. A partnership with Future Sponsorship will guarantee your business:
Contact with Europe's sponsorship industry leaders
One-to-one time with people with buying power
Association with an event that helps shape the future of the sponsorship industry
To discuss the options for tailor-made packages, please contact Rupert Hains:
T +44 (0) 207 940 1700 | E firstname.lastname@example.org
BOOKING YOUR PLACE IS SIMPLE
PHONE:+44 (0) 207 940 1700 to speak with one of our team
ONLINE: Visit www.esa-events.com and choose from 1 of 3 booking options
Don’t just be a part of the sponsorship industry, help shape its future
FUTURE SPONSORSHIP IS:
• The authoritative sponsorship event produced by ESA
• A gathering of European sponsorship industry figures
• An opportunity to learn, share knowledge and network
• The event that drives debate and future industry practice
For further details about Future Sponsorship, visitwww.esa-events.com
FUTURE SPONSORSHIP 07
8 & 9 November 2007
The Radisson SAS Royal Hotel, Brussels