TOKYO 2016 Calls on Japanese Business to Help Promote Understanding of Japanese Culture Across the Globe
The survey, conducted by the Japan External Trade Organization (JETRO) using data from 733 Japanese firms, also found that the majority of businesses already have overseas bases (70.9%), with three-quarters operating in China and more than half in the United States.
The findings demonstrate the outward-looking nature of Japan and its people and the clear potential for companies to drive understanding and excitement overseas for the country and its culture, including the significant legacy hosting the 2016 Summer Games in Tokyo will create.
Dr Ichiro Kono, Chairman and CEO of TOKYO 2016, said:
"We are proud of the high regard in which Japanese businesses are held across the globe, from the automotive sector to athletic equipment through to consumer electronics. In fact many iconic Japanese brands are central to our every day lives, regardless of where you are in the world. Japanese companies now have an important opportunity to help promote understanding of our country and our culture and I urge them to back us in our efforts to herald an incredible sporting, social, economic and environmental golden era through TOKYO 2016, for the benefit of Japan, the region and importantly the whole Olympic Movement."
In a show of confidence in Beijing 2008's economic legacy, the JETRO survey also found that more than half of Japanese companies currently exporting goods to China expect to do so increasingly and believe that demand will continue to grow after the 2008 Summer Olympic and Paralympic Games in August.
For further information, please contact:
Hidetoshi Maki (Mr), Deputy Director General, TOKYO 2016 Olympic Games Bid Committee
Masa Takaya (Mr), Manager, Planning & PR Div., TOKYO 2016 Olympic Games Bid Committee