European Athletics U20 Championships injected over €8m into economy
Athletics - 09 Jan 2018
More than €8 million ($9.5 million) was injected into the local, regional and national economy as a result of Grosseto in Italy staging last year’s European Athletics U20 Championships, according to a survey commissioned and undertaken by FIDAL, the Italian athletics federation.
The aim of the survey was to “reinforce its [FIDAL’s] belief in the economic and social benefits of staging continental and global athletics competitions,” according to European Athletics.
Analysis of the of the 36,500 spectators who attended across the four days of competition in July last year found that overseas visitors contributed an average of €105 per person per day during their stay in Grosseto, while Italians who had travelled from elsewhere in Italy spent an average of €90 per person per day.
In total, the survey estimated that more than €4.1 million was spent by non-accredited visitors to the championships, mainly in local restaurants and bars and on accommodation.
Meanwhile, the 2,759 accredited personnel at the championships generated an estimated €1.3 million in economic contributions.
European Athletics said: “A further additional but unquantifiable boost to the economy is likely to come in the future as a questionnaire of accredited personal and non-accredited visitors saw 97 per cent give a positive response to Grosseto as a town and the championships themselves, with many of these respondents indicating that they would consider returning to Grosseto and/or the region of Tuscany.
“No less than 75 per cent of the respondents to the questionnaire – which was a cross-section of local Grosseto residents, Italians from elsewhere in the country and overseas visitors – said that their perception of Grosseto and the surrounding region had improved as a result of visiting the city and region during the championships while 79 per cent said that they believed that the city’s image had improved because of the championships.”
Local authorities invested almost €1 million in infrastructural work at the host venue, the Stadio Olimpico Zecchini, as well as at the nearby warm-up track, the Campo Scuola Bruno Zauli. Twelve hours of live coverage were devoted to the championships by Rai, the Italian public broadcaster, and a further 42 hours were shown elsewhere across Europe.
European Athletics said: “The survey provides very strong evidence of what European Athletics has always believed, that its competitions can have a very positive economic and social impact as well as fostering the obvious benefits of good sporting competition and a healthy lifestyle.”