NBC expects record ad sales from Super Bowl and Olympics
With the NFL Super Bowl and PyeongChang 2018 winter Olympic Games looming, US national network NBC said it is expecting record ad sales of more than $1.4 billion.
The broadcaster has sold all but a handful of 30-second television spots, for which it is charging an average of more than $5 million, for the 4 February Super Bowl in Minneapolis.
Dan Lovinger, executive vice-president of advertising sales at NBC Sports Group, said the broadcaster is anticipating a single-day revenue record for any media company for the Super Bowl, while more than $900 million is expected to be garnered from national advertising sales for the winter Olympics, which run from 9 to 25 February.
The Super Bowl traditionally ranks as the most-watched event on the US TV calendar, and last year's game, broadcast by Fox, drew 111.3 million viewers, slightly down from the 111.9 million a year earlier on rival CBS.