Hankook commits to Europa League for another cycle
Hankook, the Korean tyre manufacturer, has signed up for a third successive cycle as a sponsor of the Uefa Europa League, European soccer's secondary clubs competition.
Ahead of tonight's final between Marseille and Atlético Madrid in Lyon, Hankook announced it has agreed a new contract as one of five official Europa League partners for the 2018-19 to 2020-21 seasons.
Hankook has been a sponsor of the Europa League since 2012, and presently gives its name to the man of the match award at the final.
Guy-Laurent Epstein, marketing director of Uefa Events, said: "We remain wholly committed to ensuring the partnership continues to be a success for both parties. Through the exclusive Hankook back stadium tours and via VIP ticket raffles, Hankook has been able to expand the enjoyment of the Uefa Europa League outside traditional supporter bases, bringing unique benefits to many more people over the course of the past six seasons."
Han-Jun Kim, president of Hankook Tire Europe, added: "The Uefa Europa League allows us to engage with consumers across our European markets. It makes this partnership an ideal marketing opportunity for Hankook Tire Europe."
Uefa and its Team Marketing agency have one more spot to fill in the Europa League sponsorship inventory, following a rejig to the commercial model for the next cycle.
They have done away with a main partner, a role presently held by FedEx, the international logistics company, with the result that there will be five official partners and one supplier from 2018-19 onwards.
Hankook joins Dutch beer brewer Heineken (through its Amstel brand), Enterprise Rent-A-Car, the USA-based car rental company, and newcomer Kia Motors, the Korean car manufacturer, as an official partner.
Molten, the Japanese ball manufacturer, will be the official Europa League match ball supplier from 2018-19, replacing Adidas.