William Hill prolongs Tottenham tie-up
William Hill, the UK-based betting company, is to remain a sponsor of Tottenham Hotspur, of English soccer’s top-tier Premier League, after sealing a renewal of its tie-up with the north London club.
Under the multi-year renewal, William Hill is to remain the official betting partner of the club in the region of Europe.
William Hill will continue to have a presence across the club’s digital channels and on LED perimeter advertising boards at Tottenham’s new stadium that is set to open later this year.
The 60-000-seater venue’s wi-fi will allow fans to place bets via the William Hill app during games.
William Hill’s tie-up also includes community initiatives in the support of charity programmes in the local area.
The betting brand also sponsors other Premier League clubs Chelsea and Everton.