Infront expands eSports portfolio with Team Vitality deal
Infront, the international sports agency, has built on its eSports portfolio by signing an exclusive deal with Team Vitality, the France-based operation.
It was announced today that Infront will work with the team, which is one of the most established in Europe, to market its sponsorship offering.
Team Vitality presently has players competing in various games, including League of Legends, Call of Duty, Rocket League and Fifa.
Jean-François Jeanne, managing director of Infront France: "It is with great enthusiasm that we enter the world of eSports in France by teaming up with Team Vitality. We will support them in their development and support their ambition to build the best team in the world. We chose Team Vitality because it is a well-structured club that guarantees a return on investment for partners."
Infront has recently been developing its eSports arm with the signing of exclusive deals with Stark eSports, the European eSports agency, and Berlin-based Penta Sports.
The eSports push comes as Infront seeks to drive its digital and data units.