Eleven retains Premier League rights in Taiwan
Eleven Sports, the international pay-television broadcaster, has retained exclusive rights in Taiwan to English soccer's Premier League for three more years.
The new contract, announced today, covers the 2019-20 to 2021-22 seasons.
Eleven will have rights to show all 380 games each season and said it will deliver "at least six matches" live each week in local language. There will be extensive highlights and near-live clips offered.
Simone Kang, Eleven Sports' managing director for Taiwan, said: "Through our efforts the Premier League is becoming increasingly popular in Taiwan, and in particular we have seen our young audience (18-29-year olds) grow significantly. Agreeing this new partnership with the Premier League reiterates our position as the go to destination for football fans in Taiwan."
Richard Scudamore, executive chairman of the Premier League, added: "Eleven has an established track-record of making the competition available across the country and its innovative offering has been particularly successful at increasing engagement with young fans. We look forward to working with them as an exclusive partner to make the best Premier League action available in Taiwan for the three seasons 2019/20 – 2021/22."
Eleven's present deal in Taiwan, which has one more season to run, was the broadcaster's first exclusive Premier League contract when it was signed in July 2016. That deal was brokered by MP & Silva, the international sports rights agency that holds Premier League broadcast rights in 28 countries or territories in the Asia-Pacific region in the present cycle, but this new deal was agreed directly with the Premier League.
The Premier League sent out three invitation to tender documents for various countries across the Asia-Pacific region at the end of March.
Taiwan, along with Japan, Korea, Mongolia, Myanmar, the Pacific Islands, the Philippines and Vietnam, was included in the third document, with the rights available for three seasons in a process open to agencies as well as broadcasters.
The Premier League’s international rights bring in just over £3 billion ($4.04 billion) in the current three-year cycle that runs until the end of the 2018-19 season, with the fees in Asia having enjoyed huge growth during the 2013-14 to 2015-16 cycle, before more modest growth in the latest period.
International deals running to 2022 have already been concluded with ESPN Brasil, the pay-TV broadcaster in Brazil, SuperSport, the subscription broadcaster in sub-Saharan Africa, PPTV, the Suning-owned Chinese streaming service, NBC, the US television network, and most recently Optus, the Australian telecoms group.