Eleven partners with Nowo to show top soccer in Portugal
Spanish soccer's LaLiga and the Uefa Champions League, Europe's top clubs competition, are to be shown in Portugal by telecoms operator Nowo, after a carriage deal was struck by rights-holder Eleven Sports, the international pay-television broadcaster.
Nowo will distribute Eleven Sports' channels in Portugal, and Eleven said it will look to increase its rights portfolio in the country.
Sportcal reported Eleven's entry into the Portuguese market, armed with LaLiga and Champions League rights from 2018-19 to 2020-21, earlier this month, but it was not known at the time how the broadcaster would show the matches.
Danny Menken, group managing director, Eleven Sports, said: "We know there is a significant hunger for world class football and working with Nowo will help us to make our premium action accessible for dedicated fans across the country."
Miguel Venâncio, chief executive of Nowo, added: "This is a very important step that asserts Nowo as a decisive player in the sports market, allowing all Portuguese fans to access great sports content. The partnership follows our strategy to increase our penetration in the market, delivering new ways to access to premium content."
Eleven will take over from Sport TV, the pay-TV broadcaster, as the main Portuguese rights-holder to the Champions League and LaLiga.
It will show 138 matches per season from the Champions League, including the final qualifying round, as well as the Uefa Super Cup, the annual game between the winners of the Champions League and the secondary Europa League. The LaLiga deal covers every game.
The finals of both competitions, along with the Uefa Super Cup, are protected by Portugal’s listed events legislation and must be shown on free-to-air TV. One Champions League fixture involving a Portuguese team from each match week is also included on the list, along with Europa League games from the quarter-final stage onwards that involve Portuguese sides.
The rights swoop in Portugal followed on from Eleven’s recent agreement for exclusive rights in the UK and Ireland to LaLiga and meant that Portugal became the 10th market in which the broadcaster is active.