Record digital numbers for India's successful Australian trip
The Indian cricket team’s recent tour of Australia generated record digital viewership back home for an overseas series, it has been announced.
Sony Pictures Networks, the Indian broadcaster that held rights to the tour, said today that there were a total of 50 million viewers on Sony LIV, its dedicated video streaming platform, for the matches.
Total viewing time for the tour, which comprised three Twenty20 internationals, four test matches and three one-day internationals, amounted to 7 billion minutes.
Audiences were driven by Indian success, with the team recording their first-ever test series victory in Australia, by a margin of 2-1, and also winning the ODI series by the same score.
The number of concurrent digital viewers peaked at 6.9 million for the third and deciding ODI in Melbourne.
By comparison, India’s tour of England earlier this year generated viewership of 30 million, viewing time of 2.5 million and peak concurrent viewership of 2 million on Sony LIV.
The preceding tour of South Africa generated viewership of 25 million, viewing time of 2 million and peak concurrent viewership of 1.5 million.
Sony said that of the 50 million digital viewers for the India-Australia series, 90 per cent were male and 45 per cent were aged between 18 and 24.