ITU and Infront launch new-look TriathlonLive.tv OTT streaming service
The International Triathlon Union, the sport’s world governing body, today announced the launch of a new-look version of TriathlonLive.tv, its on-demand, OTT streaming platform, with over 40 live events scheduled for 2019.
Developed in partnership with Infront, the Switzerland-based international sports marketing company owned by China’s Wanda Group, the ITU said that the platform “has been overhauled to provide users a more complete experience and even more live coverage than ever, as well as a brand new mobile app to help keep all the action at subscribers’ fingertips, wherever they are in the world.”
A subscription to the service costs $7.19 a month, or $32.39 a year.
Infront was appointed by the ITU last year to sell international media rights, offer broadcasting services and develop sponsorship opportunities and digital strategies for its top-tier ITU World Triathlon Series and new ITU World Triathlon Mixed Relay Series.
The ITU said that it has been working closely with Infront for the past six months to expand its coverage and provide a more complete package to subscribers.
It added: “The new platform allows users instant access to ITU’s biggest live events, which will see an exclusive new 30-minute show before and after all WTS races being launched for the 2019 season.”
The new platform is also available as an app for Apple iOS & tvOS, Android, Android TV, Amazon Fire and Roku, available shortly for download in all stores.
The ITU has also announced that Texaco Havoline, the US oil giant, has signed up as its official OTT digital partner.Marisol Casado, the ITU’s president, said: “Across the past ten years of the World Triathlon Series, ITU and its partners have been developing our live offering to provide the most complete and in-depth coverage of the races possible. The relaunch of the TriathlonLive.tv platform, with Texaco Havoline as our first official OTT Digital Partner, brings the front-end user experience right up to date in line with the progress we have made with the broadcasts.
“In conjunction with our long-term digital media partners Infront, we will be expanding our coverage at each event and bringing more live races, including ITU World Cups, the World Paratriathlon Series, Multisport World Championships and many more, including races not organized by ITU like the SuperLeague or the Isklar Norseman Xtreme Triathlon, to provide even more entertainment for our users.”
Julien Ternisien, Infront’s vice-president of summer sports, said: “Triathlon is enjoying an unprecedented period of growth and popularity and, in conjunction with the ITU, we have developed a service that really reflects that. This is a fresh approach that takes the pure entertainment of live racing and combines it with content that has a broad appeal for triathlon newcomers and experienced athletes alike.”