M&C Saatchi Sport & Entertainment recruits Jones to reinforce creative capacity
M&C Saatchi Sport & Entertainment, the international agency owned by one of the world’s top advertising firms, has appointed Seth Jones to the new role of creative director.
Jones (pictured), who joins from creative agency AnalogFolk, will oversee all of the company’s creative output, reporting to UK chief executive Jamie Wynne-Morgan at the London office.
High-profile clients include Coca-Cola, NatWest, Heineken, Ballantine’s and Reebok.
The appointment of Jones follows a restructuring of the management at M&C Saatchi Sport & Entertainment in which Steve Martin has stepped up to global chief executive, with Wynne-Morgan elevated from managing director to head up the UK business, and Jodie Fullagar and Richard Barker promoted to joint managing directors.
Jones spent five years as creative director at AnalogFolk delivering projects for prominent brands such as Nike, PepsiCo, Lucozade and Sainsbury’s.
He was previously at Tribal Worldwide & Elvis Communications where he helped to develop campaigns for the likes of Virgin Group and Britvic.
M&C Saatchi Sport & Entertainment, which launched in the UK in 2004, and now has six offices and over 180 staff worldwide, has put creativity at the heart of its offering to clients, and sees the appointment of Jones as an opportunity to build on this reputation.
Wynne-Morgan said today: “It was a tough brief. A creative director who is 100% channel neutral and can turn their hand to any consumer passion from house music, to rugby, to street culture. Someone who wants to be as involved in the ideation as the direction and who could fit into our agency culture and philosophy. Seth brings all of the above and more. He really believes in the power of a simple idea and can articulate it beautifully. After 14 successful years we’re very excited to be pushing our creative on again with Seth leading the way.”
Jones added: “M&C Saatchi Sport and Entertainment put simply is a brilliant agency with brilliant people and clients. The business is in a unique position to harness the things people actually like, even love, to build and market brands. I’m excited to work somewhere with a great appetite and ambition for creativity. An agency underpinned by M&C Saatchi’s enviable creative heritage and Brutal Simplicity philosophy.”
In an interview with Sportcal Insight last year, Martin reiterated the company's commitment to creativity, saying: "We are an editorially-led agency that has not relied on media-buying or advertising above the line, and that has allowed us to create campaignable ideas that can live and breathe through media relations, through social media, through live experiences, through retail, through whatever."
Examples of its multi-platform campaigns in sport have included ‘Wear the Rose’ for O2, the main sponsor of the England rugby union team, and ‘Cricket has no boundaries’ for NatWest, a partner of the England and Wales Cricket Board.
Click here to read the interview with Martin.