T-Mobile extends MLB partnership to 2023
T-Mobile, the international telecoms giant, today announced a four-year extension of its sponsorship deal with Major League Baseball.
As part of the deal, new T-Mobile customers will be able to get 12 months of free access to MLB.TV and the MLB At Bat app's premium content (valued at a combined $138.98) if they sign up between 26 March and 1 April via the T-Mobile Tuesdays website.
T-Mobile remains the official wireless sponsor of MLB, and will continue as the title sponsor of the T-Mobile Home Run Derby during All-Star Week.
New for this contract, which runs to 2023, T-Mobile becomes the official wireless sponsor of Little League International, a non-profit organisation that organises baseball and softball leagues around the world.
John Legere, chief executive of T-Mobile, said: “We love baseball, and clearly, so do our customers They streamed nearly 3 million hours of baseball with MLB.TV in 2018 – two times more than the year prior. Locking in four more years with MLB means four more years of Major League perks…we’re excited to keep connecting with fans through the game we all love, and show our support in even more ways – starting with Little League.”
T-Mobile became a MLB sponsor in 2013, and in 2015 became the first presenting sponsor of the league's All-Star Game.
Last December, the company inked a 25-year ballpark naming rights deal with the Seattle Mariners.
The Mariners had played at the venue known as Safeco Field since it opened in 1999 as part of a 20-year agreement with the insurance company.