Movistar TV lands pay-TV rights to 'home' Pan Am Games in Peru
Movistar TV, the pay-television operator owned by Spanish telecoms giant Telefónica, has secured exclusive pay-TV rights in Peru to the 2019 Pan American and Parapan American Games, to be held in its capital Lima.
Under the terms of the agreement, Movistar TV will broadcast all disciplines of the games, and produce exclusive content and advertising promotions. In addition, the cable network will have special ‘Lima 2019’ channels which will focus on covering the Peruvian athletes participating in the games.
Movistar will provide subscribers with 24-hour access to coverage of the sporting event.
The channels will also produce two specially-designed shows named 'Campeones Lima 2019' and 'Central Lima 2019'.
Carlos Neuhaus, president of the Lima 2019 organising committee, said: "More than a transmission agreement, this is a strategic alliance with a leading company in cable television, which will allow us to spread the effort of our athletes and show the new venues that will be the legacy for the country."
In the months leading up to the Pan Am Games, the Movistar Deportes channel will create special programmes around the event, which will include following Peruvian athletes in their preparation and sharing updates on the development of the games.
Alfredo Arosemena, the general manager of Telefónica Media Networks in Peru, said: "It will be more than 200 hours of original programming that we will be broadcasting, it is a remarkable effort to spread the event."
Mediapro, the Spanish sports rights agency, was appointed as the host broadcaster of the games last year.
The Lima 2019 organising committee also plans to award free-to-air rights to TV Peru, the state TV channel, in an effort to reach 92 per cent of the national population.
Juan Antonio Silva, the manager of commercial communications and marketing of Lima 2019, declined to indicate how many broadcasters have acquired the rights to the games on the continent so far, but guaranteed that every country will have at least one.
The Pan Am Games in Lima will attract a potential television audience of 400 million viewers, Neuhaus said, adding that Mediapro will transmit more than 900 hours of the games to television audiences from the opening ceremony to the close of the event.
Back in October, Mediapro hosted the World Broadcast Meeting in Lima, where representatives from 14 broadcasters from outside Peru, plus the Brazilian Paralympic Committee, were in attendance.
Mediapro’s host broadcast plan, which includes producing a total of 900 hours of live broadcast coverage across 22 sports, was presented to rights-holders (see table).
|International broadcasters in attendance at Lima 2019 World Broadcaster Meeting|
|CDO (Chilean Olympic Committee Channel)||Chile|
|Monte Carlo TV||Uruguay|
|La Tele Tuya||Venezuela|
| Source: Sportcal
Meanwhile, the local organising committee today unveiled the Athletes' Village, which has been completed ahead of schedule. The village (pictured), located in the south-east of Lima, will be the base for all athletes competing at the games. It will accommodate 10,000 guests across 1,096 apartments in seven multi-storey towers, which will be converted into residential housing after the games.
Besco-Besalco, a construction consortium from Chile, was appointed to build the Athletes' Village, following a procurement process run by a team of UK engineers with expertise in major sporting events, including the London 2012 Olympics. The team was deployed to Lima in May 2018 after the UK government was appointed as the main delivery partner for the games.
Neuhaus told Sportcal earlier this month that the village would be completed below budget and also stated that the main competition venues will be completed by April.
The 2019 Pan American Games take place from 26 July to 11 August, and will be followed by the Parapan American Games from 23 August to 1 September, with a total of more than 8,000 athletes from 41 countries competing in 38 sports.
For a Sportcal Insight feature on the games, click here.