Sportradar and SportsGrid partner for launch of betting network
Sportradar, the international sports data and digital content firm, has partnered with specialist content provider SportsGrid to launch a new free-to-air 24-hour sports betting network.
The network is said to be the first of its kind, and aims to capitalise on the widespread legalisation of betting in USA in the past year.
It will be combine Sportradar’s advertising technology, OTT technology and data with SportsGrid’s programming for both daily fantasy and sports betting to provide coverage and analysis of statistics and odds across professional sports.
The partnership incorporates Sportradar’s ad:s. a service launched this year that offers bookmakers a variety of marketing solutions, and the network will offer betting companies with access to punters, with opportunities for sponsorship of programming and targeting ad spends across video and audio inventory.
Jason Sukhraj, senior vice-president US advertising and OTT, said: “Sportradar is always looking to enhance the fan experience through the use of data and technology. Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming.”
Media companies, as well as betting operators, have sought to take advantage the new opportunities in the market since last May’s US Supreme Court ruling that effectively gave states outside the gambling centre of Nevada the right to legalise sports betting.
ESPN, the US dedicated US sports broadcaster, now has a one-hour daily slot on sports betting.