Norrby promoted to chief executive of Discovery Networks Sweden
Discovery Networks Sweden, a division of the US media giant that owns Eurosport, has appointed Nicklas Norrby (pictured) as its new chief executive.
Norrby has been promoted from the role of sales director, having previously held a number of senior positions at TV4, the Swedish commercial broadcaster.
He will officially take up his new role on 1 July, succeeding Henriette Zeuchner, who has left Discovery to become the Scandinavian chief executive of Clear Channel, the outdoor advertising company.
JB Perrette, president and chief executive of Discovery International, said: "I am happy to welcome Nicklas Norrby as the new general manager for the Swedish business and I am very proud that we can fill this position with a strong name from our own organisation.
"He is skillful, multifaceted and has experience of leading both traditional and digital media activities. He also has the passion and drive to continue to transform our business. That's exactly what we need when we now take the next big step in the Swedish market."
Norrby added: "I could not have taken on the role in a more exciting time with all the changes taking place in the industry and the major investments that we will be launching in Sweden next year.
"It will be an honour to lead such a fantastic team here in Sweden and work even closer to my Nordic and global colleagues. We are well positioned in the market and our ambition is to continue to increase our audience on all platforms and further strengthen our brands."
From 2020, Eurosport Sweden will begin showing Swedish soccer’s top-tier Allsvenskan and second-tier Superettan in an exclusive, six-year deal. Its new four-year, pan-Nordic deal with men's tennis' ATP Tour will also take effect next January, including for the first time in the country, the 500 and 250 series events.
Discovery Networks Sweden, whose channels include Kanal 5, Kanal 9, Eurosport 1 and Eurosport, will also televise the Tokyo 2020 Olympic Games exclusively, as was the case for the PyeongChang 2018 winter Olympics, after Discovery held back the rights to showcase on its platforms in the country.