World Surf League appoints three executives ahead of Olympic debut
The World Surf League, the top annual international professional series for the sport, has appointed three new senior executives ahead of the sport’s debut in the Olympic Games at Tokyo 2020.
Pri Shumate joins as chief marketing officer, Cherie Cohen as chief revenue officer and Sarah Swanson as senior vice-president, strategic insights and consumer growth.
Shumate was previously vice-president of brand marketing for global running for Nike, where her brand responsibilities included leadership of the Rio 2016 Olympic strategy for the US sportswear giant.
Cohen joins from her previous post as senior vice-president portfolio sales and client partnerships at NBCUniversal, the US media group, where she led west coast sales for the full NBCUniversal portfolio, with a focus on enterprise business development.
Swanson was previously head of marketing for American football’s NFL UK, where she oversaw an insight-led fan growth and media strategy - encompassing content, digital and player and influencer marketing.
Sophie Goldschmidt, the WSL’s chief executive, said: “There's never been a more exciting time in surfing, and to be able to round out our executive team with world class-talent is hugely positive for the future of the organisation. We have a fantastic global staff and Pri, Cherie and Sarah will help enable us to take surfing to the next level.”
Earlier this month, the WSL unveiled IMG Replay, the international sports agency’s sports media archive operation, as its exclusive global sales agency for all archive footage.
Under the two-year deal, IMG Replay, which has an existing partnership with WSL, will market footage worldwide from over 10,000 hours of WSL archive content, with a further 800 hours delivered each season.
Surfing will be making its debut at the 2020 Olympic Games in Tokyo after the IOC added it to the Olympic programme in 2016, along with baseball/softball, karate, skateboarding and sport climbing.
For a Sportcal Insight interview with Goldschmidt, click here.