Coca-Cola ousts PepsiCo to reclaim Panthers pouring rights
The Carolina Panthers, of North American football’s NFL, have signed a new stadium pouring rights deal with Coca-Cola, in which it will become the team’s official soft drink.
Under the deal, the brand will have pouring rights at Panthers games, as well as all events at the team’s Bank of America stadium.
The Coca-Cola branding will also be featured prominently throughout the stadium as part of the agreement, with scoreboard signage, video-board activation, an LED ribbon board presence, concession signage and special branded areas throughout the stadium.
The partnership came into effect at two of soccer’s Concacaf Gold Cup matches held at the stadium on Sunday.
Coca-Cola replaces the Panthers’ long-time partner PepsiCo, which had held pouring rights at the venue since 2003.
At the time, PepsiCo had originally replaced Coca-Cola, which previously owned the rights from 1996 through 2002.
With this agreement, Coca-Cola now has pouring rights deals with 16 NFL teams, including the Green Bay Packers, Seattle Seahawks, Philadelphia Eagles, New Orleans Saints and Atlanta Falcons.
PepsiCo holds the rights to 13 NFL venues, with Keurig Dr Pepper, the US beverage brand, holding rights to three stadiums.