Superdry renews commitment to Invictus Games for 2020
Superdry, the UK clothing company, has signed up as an official supporter of the 2020 Invictus Games, the multi-sports event for wounded, injured and sick armed services personnel, which will take place in The Hague in the Netherlands.
Superdry was the official clothing supplier at the 2018 event in Sydney, and has also renewed is partnership with the Invictus Games Foundation, the body that oversees the games.
As an official supporter of The Hague 2020, crew, officials, volunteers and family and friends will be provided with Superdry-branded clothing and kit.
Phil Dickinson, Superdry creative director, said: "The Invictus Games is the most inspiring and motivating event in the world of sport. To work on this project is a career highlight for me personally and a defining moment for Superdry Sport."
Dominic Reid, chief executive of the Invictus Games Foundation, added: "We are delighted to announce the continued support of Superdry to both the Invictus Games Foundation, and the forthcoming Games in The Hague. Our partnership will help us continue our international activity on behalf of wounded, injured or sick Servicemen and women, as well as meaning members of our team will be smartly kitted out as they go about their work."
In May, Influence Sports & Media, the UK-based international sports agency, was appointed as the commercial agency for the Invictus Games Foundation.
The project is spearheaded by Influence's Nathalie Quéré who is based in Amsterdam and has 20 years of marketing experience working for global brands and corporations.
The Invictus Games were launched by Prince Harry, the Queen's grandson, with the first edition in London in 2014 having been followed by further events in Orlando (2016), Toronto (2017) and Sydney (2018).