Ironman recruits sponsors on both sides of the Atlantic
Ironman, the organiser of long-distance and mass-participation triathlon events owned by China’s Wanda Sports Group, has today unveiled two new sponsors in Avis, the international car rental company, and Theragun, a leading brand in percussive massage therapy.
USA-based Avis has signed a two-year deal focused on Europe under which triathletes at all levels will enjoy benefits including a 10-per-cent discount on standard prices and priority parking on race day.
Furthermore, age group athletes will be given priority bike racking capability and the opportunity to have a family member or friend award their Ironman medal at the end of a race.
Peter Gallagher, Ironman’s director of global partnerships Europe, Middle East and Africa, said: “Mobility is a key element of every Ironman athlete’s journey to the finish line. With tens of thousands of our participants travelling across the continent to race in our events we are excited about this partnership and the perks it offers to our athletes.”
Theragun’s has been named the official percussive therapy device of the Ironman US Series in 2019.
The deal covers the Ironman and Ironman 70.3 event series, with the company to conduct onsite brand education events at the races and install recovery stations in race transition areas for athletes to alleviate muscle cramps and stimulate muscle recovery.
New Theragun ambassadors include Great Britain’s Lucy Charles-Barclay, a two-time runner up at the World Championships, who joins the likes of Ironman champion Ben Hoffman, CrossFit champion Mat Fraser and renowned NBA trainer Gunnar Peterson, now at the Los Angeles Lakers.
Theragun was founded by chiropractor Dr Jason Wersland in 2008 and officially launched in 2016.