Ekstra Bladet to offer comprehensive live coverage of Danish third tier
Divisionsforeningen, the Danish professional soccer league, today announced an agreement with Ekstra Bladet, the popular tabloid newspaper in Denmark, to live-stream matches of the 2nd Division, the domestic third-tier, on its website.
Every game will be shown on Ekstra Bladet's PLUS subscription platform, priced at DKr49 ($7.40) per month.
Ekstra Bladet will also produce highlights from all matches, which it will make available for free, and increase its editorial output on the 2nd Division.
The 2nd Division is made up of 24 teams split into east and west leagues, and all clubs will have their own webpages on www.ekstrabladet.dk, which will offer them commercial opportunities to generate increased revenue.
Poul Madsen, editor-in-chief of Ekstra Bladet, said: ''It is a great opportunity to show football just below the absolute top, and we have an ambition to give our PLUS customers a strong streaming alternative to the established sports channels."
Claus Thomsen, chief executive of the Danish Superliga, said: “We are very pleased to have Ekstra Bladet as the media partner for the 2nd Division. It is an innovative collaboration, where we secure the clubs in the 2nd Division a deserved increased coverage on Denmark's most visited news site. Through the collaboration with Ekstra Bladet, we ensure that all the good stories that live in the country in and around the 24 clubs come to a larger audience.”
The 2019-20 season gets under way on 2 August.
Last month, Divisionsforeningen renewed its domestic rights deal with Nordic Entertainment Group, the Scandinavian media giant, and Discovery Communications Nordic, a division of the US media giant that owns the pan-European sports broadcaster Eurosport, in a record three-year agreement.
NENT remains the dominant rights-holder, having picked up two of the three packages of top-tier Superliga matches, and retaining exclusive rights to the second-tier NordicBet League and Sydbank Pokalen, the knockout cup competition, for the 2021-22 to 2023-24 seasons.
NENT's TV3+, TV3 Sport and TV3 Max channels and Viaplay streaming service will show the first, third, fourth and sixth picks each week, while Discovery has the second and fifth picks.
The pair's present six-year rights deal expires after the 2020-21 season.
DR, the public-service broadcaster in Denmark, has retained highlights and radio rights to the Superliga.