Hublot on board as fourth Uefa women's sponsor
Hublot, the Swiss luxury watch brand, has signed up as a sponsor of the 2021 Women’s European Championships in England as part of a wider agreement with Uefa, European soccer's governing body.
Hublot becomes an official partner of the tournament, and will provide the electronic referee boards used by fourth officials to indicate additional time and substitutions.
The company additionally becomes a main partner of the Uefa Women's Champions League, Uefa Women's Under-19 and Under-17 Championships and the Uefa Women's Futsal Euro, as well as Uefa''s women’s football marketing platform Together #WePlayStrong, which is aimed at getting more girls and women to play soccer.
Nadine Kessler, head of women's football at Uefa, said: “This is a wonderful time to be involved in women’s football and it is great to have found a like-minded partner in Hublot who share our goals and ambitions.
“With Hublot becoming an official partner and supporter of UEFA women’s football across our competitions and campaigns, including Together #WePlayStrong, we hope that this will help us to take our sport to a wider audience as well as strengthening our existing relationships with those who are already committed to playing football.”
Hublot becomes the fourth standalone sponsor for women's soccer in Europe, joining Esprit, the global fashion brand, US sportswear brand Nike, and Visa, the worldwide credit card provider.
Uefa first announced the plan to separate its women’s sponsorship packages from the men’s in 2017, and appointed TRM Partners, the UK-based sponsorship agency, to market the new portfolio.
The body's commercial model previously involved selling sponsorship packages for the men’s Champions League and the women’s Champions League finals together, and then bundling sponsorship rights to the women’s European Championships (and youth tournaments) with the rights to the men’s European Championships.
Hublot has been a sponsor of the men's European Championships since 2008, and will return for Euro 2020.
Meanwhile, Old Trafford, home of Premier League giants Manchester United, has been announced as a venue for Euro 2021.
It will be one 10 stadia used for the tournament, and will host the opening game involving England on 7 July.