A year on from takeover MXGP promoter Youthstream becomes Infront Moto Racing
Infront, the international sports marketing agency, has today rebranded Youthstream, the motocross promoter it acquired last year, as Infront Moto Racing.
The property holds exclusive television, marketing and global promotional rights to the FIM MXGP Motocross World Championship in a long-term deal with motorcycling’s international governing body running to 2036.
Switzerland-based Infront, which is owned by China’s Wanda Sports Group, bought out Youthstream in January 2019, in what marked a return to the motorcycling sector.
Infront Moto Racing will retain its current management structure of president Giuseppe Luongo, chief executive David Luongo, chief operating officer Daniele Rizzi, director of organisation Nikos Gounaris and chief marketing and TV officer Didier Henriod, and with other line managers and staff retaining their current roles.
The series marketed by the unit include the FIM Motocross World Championship, the FIM Motocross of Nations, the FIM Women's Motocross World Championship, the FIM Junior Motocross World Championship, the FIM Snowcross World Championship, the Motocross European Championship and the Motocross of European Nations.
The opening round of the 2020 Motocross World Championship takes place at the Matterley Basin circuit in the UK on 28 February to 1 March.
Prior to last year’s acquisition, Infront had been absent from motorcycling since 2012.
In that year, Dorna, the Spain-based promoter and rights-holder of the MotoGP World Championship, and Infront, which organised and promoted the Superbike World Championship through its Infront Motor Sports subsidiary, reached agreement to merge their motorcycle interests.
MotoGP and WorldSBK were integrated within the Dorna group, although they are managed as separate series.
Youthstream became the promoter of the FIM Motocross World Championship in 2003, after Dorna pulled out of the series at the end of that year.
Dorna decided to terminate its commercial agreement with the FIM after failing to replicate its success in promoting MotoGP with motocross.
Youthstream’s appointment marked the return to the world motocross scene of Giuseppe Luongo, whose former company Action Group International managed the championship for several years before its buyout by Dorna in September 2000.
Luongo split with Dorna in December 2001 and set up Youthstream in order to launch the inaugural Supermoto World Championship.