Eurosport signs multi-platform deal for FISU events to 2023
Eurosport, the pan-European sports broadcaster, has agreed a new deal to show major events organised by FISU, the international university sport federation, through to 2023.
Under the agreement announced at the FISU executive committee meeting in Lausanne on Friday, Eurosport will offer live and delayed television coverage of the Winter World University Games in Lucerne in 2021, the Summer World University Games in Chengdu in 2021 and the equivalent winter and summer events in Lake Placid and Ekaterinburg respectively in 2023.
The deal with Eurosport, a familiar FISU partner, covers 54 European countries, where action will be available on linear TV channels Eurosport 1 and 2, and 12 countries in Asia where the broadcaster has a presence.
The collaboration also includes digital advertising and activation and live-streaming and video-on-demand coverage on Eurosport digital channels such as OTT service Eurosport Player.
On top of the four University Games, Eurosport has pledged to provide coverage of other FISU events across the calendar.
Through this deal, FISU anticipates a reach of 125 million in World University Championship seasons and 250 million in World University Games seasons, with a significant proportion on digital platforms.
Eric Saintrond, the FISU secretary general, said: “The kids no longer watch on TV, so we will be very present on the Eurosport Player, the Eurosport website and the Eurosport social media channels.”
Last year, FISU signed an agreement with Eurovision Services, a subsidiary of the European Broadcasting Union, to distribute coverage of its events, including World University Games, until the end of 2021.