Deltatre launches audience analytics product for OTT providers
Deltatre, the global sports and entertainment technology provider, has launched a software product aimed at enabling over-the-top content providers to quickly analyse their audiences, and to then personalise the experience for specific users.
The provider has launched mtribes, which “enables any media operator running a multi-angle platform digital or OTT service to quickly identify user groups and their behaviours, create highly personalised user experiences, and measure the effectiveness of personalisation”, according to Deltatre.
Companies with OTT platforms can use mtribes to identify different demographics of users who share characteristics, and then create different designs or features on that platform to appeal to the various groups.
The product also allows firms to track user activity across different devices, and Deltatre also claims it can be easily and quickly integrated into existing platforms and sites.
Giampeiro Rinaudo, Deltatre’s chief executive, said: “With mtribes, we now have a product that is a first of its kind, enabling rights-holders around the world the keep their audience engaged for longer through best-in-breed technology.”
Deltatre, which was hired by MLB in September 2019 as its new technology partner, is 75-per-cent owned by Bruin Sports Capital. However, late last year the international sports and entertainment investment company said it was considering a sale of the group.
Elsewhere, SendtoNews, the sports video content distributor, is launching a service aimed at providing newspapers and other publishers with a customised selection of some of sport’s most iconic moments, to help keep fans engaged as ‘real’ sport continues its shutdown.
The company’s ‘Reliving Sports’ service will aim to provide sports-based outlets with various famous content from USA-based sports leagues such as basketball’s NBA, American football’s NFL, and golf’s PGA Tour.
Included in the content bundles will be full re-runs of classic matches, programs of whole seasons, and also player documentaries and other highlights.
Matthew Watson, the SendtoNews chief executive, said: “We are thrilled to provide publishers with a unique way of engaging their users, and give them an escape during a hiatus in the regular sports season…
“Everything we do at STN is aimed at helping publishers deliver the best possible experience to their audience by keeping them engaged and excited.”
SendToNews’ clients include the NFL and MLB, as well as ice hockey’s NHL and Nascar, the US motor racing series.