Sponsorship Data Report | Soccer Kit Suppliers 2017/18
Sportcal Sponsorship has analysed over 200 soccer kit supplier deals across the top two divisions in England, France, Germany, Italy and Spain. The kit supplier, or technical partner as it is referred to by many, has developed into a crucial piece of business for top soccer clubs across Europe.

The increasing competition between brands to secure top kit deals has driven up revenue for clubs and has contributed towards the commercialisation of modern soccer.

Within a kit supplier deal, brands pay the clubs an annual fee for the rights to sell licensed apparel and in return receive the majority of the revenue generated by the licensed apparel sales. At the very top of the football pyramid, prices have continued to sky rocket given the intense competition between a handful of brands.

The likes of Nike, adidas and PUMA look to sign kit supplier deals with top teams to strengthen their market share in the sportswear industry and cash in on the global success of the soccer shirt industry.


Featured Brands

34 brands featured from across Europe, including all the big players and highlighting all kit deals.

All kit deals from each of the top two divisions of Europe’s top 5 leagues

Every team from the top two divisions in France, Germany, Italy, England and Spain listed and valued.

Each league individually profiled

Every kit deal across 10 European leagues, with each brand ranked per activity in that particular league.  

Deal value by league

Each deal in each league valued to understand the size of key European markets and leagues.  

Each deal analysed to understand market size

Sportcal Sponsorship provides top line analysis to understand the state of the kit supplier marketplace, allowing an at a glance view of the sector.

Focused analysis by brand

Data from the Sportcal Sponsorship Intelligence Centre with each deal valued and key contacts profiled.

1. Overview
2. Executive Summary
3. England - Premier League
4. England - Sky Bet Championship
5. France - Ligue 1 Conforama
6. France – Domino's Ligue 2
7. Germany - Bundesliga
8. Germany - 2.Bundesliga
9. Italy - Serie A Tim
10. Italy – Serie B Conte.It
11. Spain – LaLiga Santander
12. Spain - Laliga 1|2|3
13. Leagues
14. Brands
15. Brands - Number of teams vs Average spend per team
16. Brands – Top 10 spenders – adidas
17. Brands – Top 10 spenders – Nike
18. Brands – Top 10 spenders – Puma and New Balance
19. Brands – Top 10 spenders – Umbro and Kappa
20. Brands – Top 10 spenders – Joma and Macron
21. Brands – Top 10 spenders – Under Armour and Lotto
22. Brands HQ

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